Alexander Logovik
Prague, Czech Republic+420 601 533 316logovik.alexandr@gmail.com
Digital Product Manager

Alexander Logovik

Digital Products · Business Systems · Automation · Growth

Digital Product Manager and entrepreneur with hands-on experience building digital products, business systems, growth infrastructure and automation.

I work at the intersection of business, product and technology: identifying a commercial or operational problem, translating it into product architecture, defining customer journeys and workflows, coordinating implementation, and taking the solution toward a functioning business system.

My background is deliberately cross-functional: B2B commerce, real-estate sales architecture, operating a customer-facing business, commercial websites, growth, CRM, RevOps, AI and automation.

acquisition → sales → operations → data → customer experience
Alexander Logovik
Prague · Product
01 · Expertise

Product thinking across the whole business system.

Digital ProductProduct strategy · Product architecture · Requirements · Prioritisation · User journeys · Business logic · Product ownership
Business SystemsWeb platforms · CRM · RevOps · Integrations · Sales workflows · Internal tools · Reporting
Growth & CommerceB2B commerce · Digital catalogues · SEO · Paid & organic acquisition · Conversion architecture · Customer journey
Automation & AIWorkflow automation · AI-assisted communication · AI agents · Lead qualification · Data processing · Business analytics
02 · Selected work

Selected cases.

One deep B2B commerce case, supported by operating-business, systems architecture, growth and automation work.

Stockery · 2026

B2B Fashion Commerce Platform

Product Owner
160 indexable pages
4 languages
11 core routes

Led the product development of a multilingual B2B commerce platform for the European fashion-stock and overstock market.

The objective was to translate a traditional relationship-driven wholesale process into a structured digital buyer journey while preserving control over sensitive commercial information.

Product scope
  • Public inventory discovery with individual stock and category pages
  • Buyer registration and manual B2B approval
  • Private pricing for approved buyers
  • Quote-request and pre-order workflows
  • SEO-oriented information architecture
My role
  • Defined the product concept and B2B buyer journey
  • Translated the wholesaler’s commercial process into digital workflows
  • Structured public/private information architecture
  • Defined registration, approval, quote and pre-order mechanics
  • Coordinated business, design and development decisions
Make inventory discoverable while keeping commercial control with the wholesaler.
Live platform ↗
Stockery B2B fashion commerce platform homepage
Live B2B commerce platform
Stockery B2B account access
Buyer approval · private access
Stockery — public stock discovery, buyer access and B2B commerce in one product.
ZIMA Tattoo Studio · Prague · 2024 — Present

Business Operations & Digital Systems

Co-Founder / Business & Digital Operations

Co-founded and manage the commercial, operational and digital side of a customer-facing service business in Prague.

My responsibility covers business development, pricing, acquisition, customer journey, CRM, internal processes, reporting and automation.

AI-assisted operating system

advertising → enquiry → AI communication → CRM → booking → operations → reporting

  • AI-assisted customer communication connected with CRM
  • Automatic customer and lead records with conversation context
  • Human-in-the-loop escalation to an administrator
  • Lead-source and advertising attribution
  • Booking, appointment and operational data
  • Social performance, staff payouts, financial and balance data
  • Centralised management reporting
Growth

Developed and executed digital growth initiatives including multiple organic campaigns exceeding 1M views across Instagram and TikTok, connecting reach with enquiries and customer acquisition.

Website ↗Instagram ↗
ZIMA Tattoo Studio website
Live website · customer journey
Actual ZIMA website — service discovery, portfolio and reservation entry point.
Growth proof · organic
1M+
Multiple campaigns exceeding one million views across Instagram and TikTok.
attentionenquirybookingcustomer
Makers Reality · Real Estate

Sales & Operations System

Digital Product & Systems Development

Designed and developed an end-to-end operating system for a Prague real-estate company, connecting acquisition, qualification, communication, CRM, telephony, property data, sales workflows and management reporting.

How it was built
  • Raynet CRM as the central customer, owner, property and deal layer
  • IPEX IP telephony for calls and call recording
  • AI transcription and summarisation of calls with automatic write-back into CRM records
  • Unified lead intake from website forms, social channels, Google Ads, property portals and referrals
  • Automated routing, task creation, inactivity reminders, hot / warm / cold prioritisation and follow-up
  • Calendar and email integrations for scheduling and communication
  • Linked customer, property, viewing, transaction and commission workflows
  • Post-sale care, reviews, referrals and management reporting
Built & implemented
Raynet CRM + API
IPEX telephony
AI call intelligence
One customer record follows the full commercial journey: acquisition → qualification → CRM → call intelligence → property → deal → commission → referral.
Makers Reality sales and operations system architecture
End-to-end architecture
Acquisition → AI qualification → CRM → call intelligence → deal → property → commission → referral.
Vesna Tattoo

Commercial Website, Automation & Growth

Digital Product · Website · Automation · Growth

Worked on the brand’s digital customer experience, combining website infrastructure, commercial workflows and marketing.

Product scope
  • Bilingual CZ / EN website architecture
  • Structured service and pricing journeys
  • Tattoo, piercing and permanent-makeup flows
  • Online enquiry and lead capture with reference-image upload
  • Portfolio and service discovery
  • Tattoo Academy product journey
  • Automated digital gift-certificate workflow
  • Conversion-oriented and SEO-oriented content structure

The website was designed as a working commercial tool rather than simply a presentation website, giving customers direct paths from discovery to enquiry or purchase while reducing manual administration.

The brand operates an Instagram audience of 80K+ followers, with my work covering digital growth and acquisition alongside the product layer.

Live website ↗
Vesna Tattoo website homepage
Live website · commercial customer journey
Vesna Tattoo digital gift voucher flow
Automated gift voucher · PDF delivery
Actual Vesna product screens — website experience and digital voucher workflow.
03 · Systems

Automation & internal systems.

Smaller systems focused on removing repetitive work, connecting data and improving decisions.

Lead Qualification System

Automated qualification workflow with multiple lead magnets and structured transfer into the wider sales process.

Data Collection Pipeline

Node-based data-processing pipeline with checkpointing, automated validation and 19/19 completed tests.

Integration Hub

Architecture connecting six separate business systems, with defined sources of truth and reduced vendor dependency.

Financial Reconciliation

Workflows comparing booking records, staff-entered operational information and financial transactions.

Real-Estate Intelligence

Automated collection and processing of fragmented public information into structured property opportunities and notifications.

AI & Knowledge Systems

AI-native tools around structured knowledge, finance, planning, data processing and internal operations.

Automation should remove unnecessary human work; AI should handle ambiguity where it creates value; people should remain in control where judgement matters.
Jobscanner

Employment Marketplace

Founder / Product Strategy

Developed the concept and product strategy for a digital employment marketplace.

  • Two-sided marketplace mechanics
  • Employer and worker journeys
  • Recruitment automation and verification
  • Repeat hiring and shift-based employment
  • Marketplace monetisation
  • AI-assisted matching
  • Czech and Central European market research
  • Product-market and scalability analysis

Although the project did not become a scaled operating company, it strengthened my ability to evaluate digital products through market structure, incentives, liquidity, monetisation, operational complexity and scalability.

Jobscanner employment marketplace prototype — employer and worker product experience
Jobscanner · Marketplace concept
Jobscanner marketplace prototype — job search and employer profile screen
Product prototype · Worker journey
Early product prototype screens showing the employer / worker marketplace experience, vacancy discovery and shift-based employment flows.
04 · Background

Entrepreneurial background.

I started working at 18 across different operational environments before moving into entrepreneurship. That experience gave me a practical understanding of how businesses function before I began designing digital systems for them.

Since then, I have co-founded an operating company, developed digital products, tested business concepts and worked across product, growth, automation and operations.

Originally from Novosibirsk and based in Prague for nearly a decade.

marketing creates demand → sales convert it → operations deliver it → data explains it → product improves the cycle